Sponsorship
Festival Overview
The Tempe Festivals of the Arts are routinely ranked among the Top 20 art festivals in the nation by Sunshine Artist magazine, and have received the Pinnacle Award of excellence from the International Festival and Events Association. Held semi-annually, each of the Festivals attracts more than 250,000 guests during its three days in the Spring and Fall, on world-famous Mill Avenue in downtown Tempe, Arizona.
A juried show and sale, the Tempe Festivals of the Arts present more than 400 artists in a street-festival atmosphere of booths. The range of fine art and fine craft features unique, handmade pieces in 14 categories that range from woodwork to photography, from ceramics to wearable art, from painting to jewelry---along with other traditional and non-traditional forms of visual arts.
In addition to shopping for the Festival’s consistently high quality of fine artwork, guests enjoy a full schedule of entertainment including street performers, the Qwest Main Stage programmed with popular local musicians and presentations, a jazz stage featuring nationally –prominent mainstream jazz, an array of food and beverage vendors, and a limited selection of sponsor booths with products or services that complement the Festival and are of interest to our guests.
2006 State, National & International Awards
In September of 2006, the Tempe Festivals of the Arts won the following prestigious awards:
International Festival & Events Association Awards:
Gold Award – On-Site Printed Event Program – 2006 Spring Tempe Festival of the Arts
Bronze Award – On-Site Printed Event Program – 2005 Fall Tempe Festival of the Arts
Bronze Award – Promotional Poster – 2006 Spring Tempe Festival of the Arts
International Downtown Association Award:
Merit Award – Best Event Transition – Tempe Festivals of the Arts
AZTec Awards – Arizona Chapter of IFEA:
Gold Award – Best Commemorative Art Poster – 2006 Spring Tempe Festival of the Arts
Gold Award – Best On-Site Printed Program – 2005 Fall Tempe Festival of the Arts
Gold Award – Best Promotional Poster – 2006 Spring Tempe Festival of the Arts
Gold Award – Best Event in Arizona – The Tempe Festivals of the Arts
Spring 2006 On-Site Survey Results
After nearly four decades of tradition in the Mill Avenue District, the Festivals draw a consistent audience, as shown in our Spring 2006 on-site survey, below:
| Destination Origin: | |
| Greater Phoenix Metropolitan Area | 65% |
| Other Arizona | 17% |
| Outside Arizona | 18% |
| Gender: | |
| Female | 57% |
| Male | 43% |
| Age: | |
| Under 22 years | 7% |
| 22 - 30 years | 29% |
| 31 - 45 years | 26% |
| 46 - 64 years | 31% |
| Over 65 years | 7% |
| Annual Household Income: | |
| Under $45,000 | 32% |
| $45,000 - $99,999 | 50% |
| $100,000+ | 18% |
| Festival Loyalty: | |
| Returning Customers/Spectators | 53% |
| New Customers/Spectators | 40% |
| Woud Attend Again | 82% |
| Perception of Festival Quality: | |
| Better Than Others, Like It | 65% |
| As Good As Others, Like It | 35% |
Sponsor Benefits
The following sponsor benefits may be available, depending upon the level of partnership involvement, at the Tempe Festivals of the Arts:
- Face-to-Face Exposure to as many as 250,000 festival-goers
- On-Site Exhibit Space – traditionally a 10’ X 10’ space; however, larger spaces are available, including space for mobile touring vans
- Promotional Presence at a well-recognized, traditional regional event which is the oldest and largest festival of its kind in the Valley
- Promotional Rights to develop consumer or trade promotions
- Name or Logo Inclusion in printed materials, including posters, flyers, and an on-site printed program
- Logo Inclusion in print advertising, including
a. The Arizona Republic (approximately $125,000 in value)
b. Phoenix New Times (approximately $2,500 in value) - Festival Directory & Entrance Tower Signage Inclusion of logo or name on fourteen (14) 3’ X 14’ four-sided towers and on-site festival maps that mark the official festival entrances and are posted at high foot-traffic intersections throughout the Festival
- Cross-Street Banner Inclusion of logo at 5th & Mill Avenue, viewed by 19,000 daily motorists and13,000 daily pedestrians for no fewer than 5 days (total: 160,000 impressions)
- Display Signage and Banners, produced by sponsor, for display at sponsor exhibit space
- Rights to Distribute Promotional & Sales Materials on-site at your booth location, and within 15’ of your booth perimeter
- Sponsor Staffing Presence for the purpose of lead generation and incentive distribution may be on-site, restricted with 15-feet of your assigned space
- Artists’ Hospitality Area Access – for all on-site working staff to take breaks, access restrooms, rest, and have free beverages and snacks
- Logistical Assistance provided by DTC and festival staff during load-in and load-out
- Parking Passes for sponsor staff working the event
Available sponsorships include participating, promotional, official, and exclusive arrangements. Each partnership is structured individually to meet the specific needs of the sponsor and the Festival.
Upcoming Event Dates
| Spring 2007 | March 30 – April 1, 2007 |
| Fall 2007 | November 30 – December 2, 2007 |
| Spring 2008 | March 28 – 30, 2008 |
| Fall 2008 | December 5-7, 2008 |
| Spring 2009 | March 27-29, 2009 |
Sponsorships Available:
| Presenting Sponsor | Sold |
| Official Newspaper Sponsor | Sold |
| Official Automobile | Sold |
| Official Vacation Timeshare | Sold |
| Official Gaming Partner | Sold |
| Official Beverage Sponsor | Sold |
| Artists Awards Dinner Sponsor | Sold |
| Official Radio Sponsor (4) | Sold |
| Official Television Sponsor (2) | Open – IK Trade |
| Exhibitor Sponsors (6) | $3,500 – $25,000 |
Sponsor Contact Information:
Kate Hastings, VP/Marketing
Downtown Tempe Community, Inc.
310 South Mill Avenue, Suite A-201
Tempe, AZ 85281
Email: kate@downtowntempe.com
Phone: 480-355-6063
Avenue Communities, which designs and develops innovative urban living communities with a strong focus on unique lifestyle considerations, is developing the Centerpoint Condominiums project. Centerpoint Condominiums is the Mill Avenue District’s newest and most exciting residential complex. Boasting four buildings reaching as high as 30 stories, Centerpoint Condominiums will feature amenities and lifestyle programming never before offered in North America. The development is located at 6th Street and Maple Avenue in the heart of Tempe. www.reallifestyle.com
APS is the Presenting Sponsor of the Kids Innovation Station. APS is a strong community partner, involved in several Downtown Tempe events, and a welcome addition to the Tempe Festival.
Casino Arizona brings fresh changes to the Festival by presenting the Casino Arizona Native American Artists Area. Dedicated to the cultivation and preservation of Native American Art, the Casino has also introduced new artists to our lineup of outstanding exhibitors, producing category winners in 2004 and 2005, plus best of show at the Spring 2006 Festival!
Qwest is back with the Festival with their mobile tour, featuring hands-on and interactive presentations of Qwest products, and as title presenter of the Main Stage and the Food Court.